Digital Marketing

Digital Marketing

Digital Marketing is a technique for marketing product or services through digital devices which transform the information in digital format such as computers, mobile, tablets, PDAs, Digital Billboard etc.

Digital Marketing channels

·       Social Media Marketing

·       Email Marketing

·       Affiliate Marketing

·       Online Video Marketing

·       Slideshare

·       Webinars or online events

·       PR Release

·       Pay Per Click

·       SEO

Social Media Marketing

Social Media Marketing is a marketing tactic for promoting products or services over the social media channels. Social media channels include:

Ø Facebook

Ø LinkedIn

Ø Twitter

Ø Google+

Ø Blog

Facebook

         

          Facebook is most widely used social media channel. A personal Facebook profile should not be used for promotion. A Facebook fan page needs to be created for carrying out business activities. A  Company’s Facebook fan page helps in:

Ø Brand awareness and engagement

Ø Generation of leads or customer acquisition

Ø  Sharing engaging content, relevant links, and blog posts

Ø Promoting upcoming events

Ø Engagment with influencers

Facebook Ads

          Facebook ads enable us to reach our targeted audience. We can place a bid on the basis of our budget or the money we want to pay per click or pay per thousand people who will see our ads. Facebook ads can be linked to the website for their action, or to our Facebook page for getting “Likes”. Facebook ads can be targeted based on demographic criteria such as location, profession, industry, age, income etc.

Linkedin

          We can create LinkedIn page for lead generation. The page tells the visitors who we are, what the company does, and why one should choose us.  The page should be optimized with the keywords that visitors use to search on LinkedIn.  General tabs to be included in company page are “Products”, “Careers”, and “Insights”.  Optimize the “Products” tab to make it searchable by the users. Through LinkedIn:

Ø Add videos , customer testimonials  and  other media  to the product pages for engaging  the  visitors.

Ø  Sponsored posts and ads which enable to put paid promotions behind status updates. These updates are visible to followers and targeted customers outside our LinkedIn network.

Ø Create and join groups relevant to our business

Ø Monitoring and participating in Q&A

Ø Encouraging employee participation

Ø Promote  forthcoming events

LinkedIn Ads

          The information found on LinkedIn profile of the customer is helpful for businesses. This information includes the data we require from customers such as designation, job profile, company, industry, location etc. The company can customize ads that can be textual ads, images, or video ads for the customers. Adding an image can bring more visitors to our LinkedIn page.

Twitter

          Though twitter, company  can generate leads and thought leaders discuss the topic relevant to the industry. Through twitter:

Ø Utilize pinned tweets and promoted tweets

Ø  Set up Twitter Lead Generation cards

Ø  Listen and respond to the conversations relevant to the  IT industry  (especially Cloud, Digital and Operations)

Ø  Build reputation

Ø Segment influencers and create lists

Ø Brand awareness and engagement

Twitter  helps  the company  to know the customers based on :

Ø Keywords in timeline

Ø  Interests

Ø  Geography

Ø  Similarity to existing followers

Ø  Gender

Ø Device

GOOGLE+

          Google+ has an important role in SEO. Google+ facilitates in:

Ø Optimization for SEO and setting up Google rel=author tag

Ø  Creating and promoting upcoming events

Ø Carrying out  Google+ hangouts

About Us Page

          The “About Us” page on Google+ enable us to give visitors a brief overview of your business. From this page, we can link to particular pages and services, directing prospective customers to key pages for our website.

Google+ Hangouts

          Google+ Hangouts are also helpful in sharing and brand awareness. We can invite our customer and potential client base to attend hangout events. The hangout events to be promoted widely on social media.

Blog

Blogging allow us to share the information and content with the visitors. Blog can be about our recent events, contests and social media efforts.

 Company’s blog facilitates in

•      Increasing the brand awareness

•      Generation of leads through blog  subscription

•      Comments and engagement from the visitors

What can be done?:

•      Encourage employees to contribute in blog

•      Social sharing icons to be added

•      Tweet This button to be added

•      Promote blog through social media channels

Website

We will lose visitors if the website is busy or takes much time to load.  The website should be characterized by the following:

Ø Easy to read:  Font must be easy to read without any distraction.

Ø Avoid bulky section: Visitors generally skip the long, bulky paragraphs. Break the content into smaller paragraphs. 

Ø Menu items should be clear:  Menu items should clearly indicate that to what kind of content it will  navigate the visitors.

Ø Easy to contact our business : If visitors want to contact our business, there should be easy accessibility to the contact us page along with  sufficient contact information.

Ø Finding owners and employees of the company: Visitors may be interested in knowing who are the persons behind the business. The information about the  Founders, Directors and  CXO officials can be included in the website.  

Ø Customer personally feels connected: Through story-telling, we can make customers to feel  connected with the  website. Connection can be created by being honest,  conversational writing style and including the customer testimonials.  

Ø Written content is corporate or conversational:  Write content  in engaging, conversational style.

Ø Appealing offers:  We can offer real tips, special deals, discounts and  actionable advice  by convincing them to provide their  information .

Ø Presence of multimedia: Multimedia  added to the website make visitors to engage  with website for  longer time. Podcasts , tutorials, videos, as well as  other multimedia choices  enable  us to  send our message in more appealing way.

Ø  Links to social media: Social media enable us  to  communicate  with our prospective clients, and also enabling them to communicate with each other. We can include link of company’s website to company’s blog, Facebook, Twitter, and other social media accounts.

E-mail Marketing

          E-mail marketing involves sending an e-mail for communicating the promotional message to the target and prospective customers. Through E-mails we can:

Ø  Send people valuable offers likes educational content, discounts, or downloads which make people to share our emails with others.

Ø Give sharing tool. Add “Forward to a Friend” link or social media sharing buttons within each email so people are encouraged to share with others.

Ø Send messages to an existing or prospective customer that include ads, request business, and  solicit sales or donations, and are meant for building trust, loyalty, or brand awareness

Affiliate Marketing

          In affiliate marketing, we can have those people as affiliates, who own website that are relevant to our products and are frequently visited by our target customer base.  For every conversion, the affiliate can be rewarded. The affiliate’s website can have banners or links for generating leads

Online Video marketing

Videos can be created describing our IT services and solutions . And those videos can be incorporated in our websites and other video sharing channels like youtube, vimeo etc. Video marketing helps in:

Ø Showcase company culture

Ø Brand awareness and engagement

Ø  Viral sharing

Ø  Post product videos and demos 

What can be done?

Ø  Choose a production agency

Ø Identify distribution channels

Ø Get partners, influencers and clients involved in creating video

Online Press Release

           The company can make press release about the business, increasing its service portfolio, expanding client and location base.  We can use progressive wire services such as PR Web, PR Newswire, Buinesswire and market wire to list the company’s news into popular news search engines like Yahoo news, Google news. The press release will help in driving more traffic to the company’s website.

SEO

Search Engine Optimization refers to the technique that makes the webpage appears higher in search results. It includes Blog writing , blog commenting, link building by submitting URLs into web directories and search engines , forum commenting,  incorporating keywords in  page URLs, headlines, sub headlines, title and meta tags.

Wireless Communication

A process of sending a message or information to one or more locations without any physical connectivity is known as Wireless Communication. Wireless communication helps in information transmission for a long distance while cables, wires, and other forms of electrical conductors remain absent. The transmission distance can range from a few meters to millions of kilometers.

An electromagnetic wireless telecommunications technique (e.g. radio) is widely used for wireless communication. Radio waves are useful for few meters to long distance transmissions.  It covers different kind of portable, mobile and fixed applications, which include wireless networking, personal digital assistants (PDAs), cellular telephones and two-way radios. Other applications of radio waves technology are cordless telephones, broadcast television, radio receivers, satellite television, headphones, headsets, keyboards, wireless computer mice, garage door openers and GPS units. Other method for wireless communication includes the usage of sound, light, electric or magnetic fields.

Wireless communication can be achieved through various wireless equipments. Few wireless types of equipment are:  Mobiles, GPS units, Cellular telephones and pagers, Cordless telephone sets, cordless computer peripherals, radio navigation equipment, Amateur Radio Service, Professional SMR (Specialized Mobile Radio) and LMR (Land Mobile Radio), Ultrasonic and infrared remote control devices,  Traffic control and telemetry control systems.

Advantages:

1. Information can be conveyed to the consumers quickly.
2. It helps working professionals to have an access of Internet anytime and anywhere without the need of carrying wires or cables. Thereby resulting in completing the task anywhere on time with improved productivity.
3. Professionals, doctors and workers in remote areas can have access of medical centres via wireless communication.
4. Wireless communication facilitates in giving alerts for the emergency and urgent situations.
5. Wireless networks can be installed and maintained at low-cost.

Disadvantages:

In addition to advantages, wireless communication also comes with various threats. It has associated various security issues for the users. Hackers can intrude into the wireless signals that are present in the surroundings. Security of wireless networks is very important to prevent the information exploitation by unauthorized users. For securing the wireless signals, strong security protocols like WPA, WPA2 are required.

Conclusion:

Wireless communications has shown the fastest growth in the communications industry. In the last decade, cellular systems exhibited exponential growth with around 2 billion users worldwide at present. Besides this, wireless local area networks are supplementing or replacing wired networks in businesses, homes and campuses. Many applications such as smart homes and appliances, wireless sensor networks, factories, remote telemedicine and automated highways are emerging from research ideas to concrete systems. The extensive growth of wireless systems along with rapid increase in palmtop and laptop computers signals great scope for wireless networks, both as part of the larger networking infrastructure and as stand-alone systems. Several technical challenges exist in designing sturdy wireless networks which can give the performance required for support. The existing gap between present and new upcoming systems and the expectations from wireless applications signal that a lot of work needs to be done for meeting the expectations.

Testbook

The swift swing in education sector of the country has given it an enormous leap. From learning, to preparations and test taking everything has secured the online space. Initiated by a group of IITians, Testbook.com was started with a vision to make education accessible and affordable to students from all walks of life.The core team consists of Ashutosh Kumar, Narendra Agrawal, Manoj Munna and Praveen Agrawal, IIT Bombay alumni, and Yadvendra Champawat and Abhishek Sagar, IIT Delhi alumni.

Started in January 2014 with a short term goal of helping students to crack GATE exams which shifted from offline to online pattern without any prewarnings. Such a radical change leads to the desperate need for betterment in preparation methodology too. It was this that encouraged us to help students through various online tests. Out of the 23 courses in GATE, 6 major courses which are attempted by majority of students were selected. And therefore in order to provide the best quality content in a very short span, we approached top 30 scorers of GATE from IIT Bombay and requested them to volunteer. With this the first mock test was launched and was availed to students for FREE; 25k students benefitted themselves within a month.

With most of the entrance exams shifting from conventional paper based method to online pattern, we expanded our horizons to exams such as CAT, SBI PO, SBI Clerk, IBPS PO and added GK, current affairs and aptitude, outreaching 55,000 student by October 2014. To cater to the enormous requests from students all over the country along with our drive to constantly improve, we equipped ourselves by raising a seed fund of 1.5 Crores from Letsventure and Ah Ventures.

With a thought that more and more students can have the access to easy preparation, we also launched the android app. Testbook is now helping students to achieve their dream jobs by introducing Campus Placement Preparations. With over 4.5 lakh registered users and almost 5 crore questions solved across nation, this February we also launched current affairs app titled “Daily Current Affairs and Quiz”, which focuses on providing easy access to daily news and current affairs. This new app has already crossed more than 1 lakh downloads with a rank under top 3 best apps in education sector in just a month With highly qualified subject matter experts who themselves have cracked major competitive exams, Testbook focuses on delivering quality content along with technologically advanced platform that enables users to solve questions, check answers and explanation. A thorough comprehensive analysis helps students to analyse and track their performance and improve upon their weak sections. We inherited the advanced machine learning technology so that students can have an access to personalized recommendations and suggestions that can enhance their performance accordingly.

With the changing trends in education sector of the country, Testbook is the face of that change.

Click for Aptitude test paper:

Click to Prepare for Campus placements and other competitive exams:

By:

Himanshi Singh

Business Development Executive & Program Head,

Vyaktitva – Testbook’s Leadership Initiative

himanshi@testbook.com

God is my friend

God is Constant, God is my friend

Whenever I make a mistake,

 He helps me to get it amend.
God is Constant, God is my friend

 He is a constant,
That changes night into day and day into night
A constant that is always right
A constant that is more than a light
A constant that I want to remain in my sight
I can’t pay him in lieu of human body that he lends
God is Constant, God is my friend

I am a variable and unpredictable
But,
he is immortal and he is the stable
His love for me is un-scalable
Before him,  my head and knees got bend
God is Constant, God is my friend

 

Team Building Exercise - Testbook

Testbook assigned a task to me to create awareness about Testbook and distribute the learning material.  I chose few students to build the team. I told them about the Testbook and also explained that we are required to aware about Testbook and distribute the learning material.  We arrange table and chairs for our setup. Put posters on wall to attract the attention of the students. One of our team members was personally inviting the students to our desk. This activity boosted my confidence for building the team, influencing and motivating the team members to work together for a common objective. I felt like a team leader. Just commanding and giving instructions to team member will not help in leading the team. As team leader is also a part of an organization, he should lead his team by setting an example through his activities.

Aptitude test paper can be downloaded from here:

 https://www.dropbox.com/s/zium6w2yg643vpg/L%26T%2520Question%2520Paper%25202016.pdf?oref=e%3Futm_campaign%3Dtli&utm_medium=social&utm_source=promotional&utm_content=AKSHAY

Testbook App provides best and most relevant practice questions for LIC AAO, GATE 2016, SSC CGL, Railways RRB NTPC, Aptitude for Campus Placements, Bank PO, General Knowledge & Current Affairs.

Download App from here:  http://app.appsflyer.com/com.testbook.tbapp?pid=User_invite&c=chawlaakshay89@gmail.com

Prepare for Campus placements and other competitive exams

Testbook App provides best and most relevant practice questions for LIC AAO, GATE 2016, SSC CGL, Railways RRB NTPC, Aptitude for Campus Placements, Bank PO, General Knowledge & Current Affairs.
Courses in app covers subject like Quantitative Aptitude, Logical Reasoning, English, General Awareness, Banking Awareness, Marketing Awareness, Current Affairs, General Knowledge and Core Engineering Subjects like Electrical Engineering (EE), Electronics & Communications (EC), Mechanical Engineering (ME) valid for wide range of exams including GATE 2016, SSC CGL, RRB NTPS, SBI PO, IBPS PO, SBI Clerk, IBPS Clerk, CAT, Current Affairs, and Campus Placements.
Download App from here:  http://app.appsflyer.com/com.testbook.tbapp?pid=User_invite&c=chawlaakshay89@gmail.com
Join 3.5 lakh+ students who trust Testbook.com. Over 3.6 crore questions have been solved on the website till date. You can get the Testbook Advantage too!

Download the FREE app to:
- Practice unlimited questions created by toppers and experts. Also includes previous years' questions.
- Solve questions, check answers and get explanations real time
- Subject and chapter-wise modules covering entire syllabus
- Exam notification updates for all banking, engineering and other competitive exams
- Bookmark difficult questions for revision
- Earn coins to unlock paid tests on website
- Powerful analytics to track performance growth and check weak points
Available Courses:
1) Current Affairs for all competitive exams
2) Bank PO for IBPS PO and SBI PO
3) Bank Clerk for IBPS Clerk and SBI Clerk
4) Electronics & Communications for GATE EC 2016
5) Electrical Engineering for GATE EE 2016
6) Mechanical Engineering for GATE ME 2016
7) Computer Science for GATE CS 2016
8) Placement Aptitude for Campus Placements
9) Railways for RRB NTPC
10) SSC CGL for Tier 1 & 2
11) Insurance for LIC AAO 2016
Download App from here:  http://app.appsflyer.com/com.testbook.tbapp?pid=User_invite&c=chawlaakshay89@gmail.com

• 
  

  Written by Akshay Chawla

Created podcast for Testbook app

I am associated with Testbook as a Campus Leader. The first task assigned to me was podcast creation for Testbook app. Initially, I was little hesitant how it will be done as I was newbie in the field of podcast creation. I attended ADMAD event held on 5th march, 2015 in IIIT-Allahabad to explore ad creation. In that competition, students were given a product to prepare an ad within the given time frame and execute it.

After attending the event, I got some insights to create an effective podcast. Now I was in need of some volunteers. I contacted my batch mate and two of my juniors who remain enthusiastic about the extracurricular activities. I gave briefing about the Testbook app to them. I also explained about the Testbook’s podcast activity. Since they were also new to this field, they were not much confident of completing the activity effectively. Since creativity was god gifted to me, I created the script and read it before them then all the hesitations got broken. The script for podcast acted as a fuel and catalyst to boost their confidence. Now only the performance was left. Both of them read and practice the script very well before the actual performance. I recorded their 3-4 performances and chosen the best one to send to the Testbook.

It was great experience to create the podcast. We were not only doing the podcast activity rather we were enjoying the podcast creation. I gained confidence from this activity that I can take up further podcast creation without any hesitation.