Wednesday, 26 August 2015

My Internship Experience

Hello friends, 

I am Akshay Chawla pursuing MBA-IT from IIIT-Allahabad. I am going to share my summer internship experience with you.

Internship is the part of our course curriculum. Therefore, I started searching for the summer internship on various internship portals like Internshala from February, 2015.  Since Delhi is my home town, so I was primarily looking for the internship in Delhi-NCR region. Some companies shortlisted me and called for the interview. But it was difficult for me to take 2-3 days leave from the college and go to Delhi for attending the interview as it would have affect my studies and exam preparation. 

When my exams got over, I came back to Delhi and kept continue to apply for the internships. Even I visited Internshala office to try my chance for the internship at Internshala. They very well-greeted and treated me. They told me dates are over for applying the internships in their office. But I didn’t lose hope and kept on looking for other internship opportunities. Finally, I received a call for the interview from a startup, 91Streets Media Pvt. Ltd., for Retail Operations Management internship. I cleared the interview but the joining was one week later. I requested them to prepone my joining to the upcoming working day as I wanted to start my internship as soon as possible. They accepted my request.

91Streets Media Technologies Pvt. Ltd. is incorporated in Mumbai in November, 2014. The company was started by Nirupam Mahasukhlal Sheth and Dharmil Nirupam Sheth. The offices are located in Mumbai (HO), Delhi and Kolkata.

91Streets Media Technologies Pvt. Ltd. does the integration of the E-commerce and retail network to offer their services to the customer. The company has the PharmEasy App through which one can order medicines through smart phones by uploading the picture of the doctor’s prescription. Medicines get delivered to customer’s doorstep with 20% discount. The PharmEasy app of the company plays a crucial role in ordering the medicines by the customers. The PharmEasy app is available for download from the links given below: 
Android: 
iTunes:

As a Retail Operations Manager intern, the responsibility assigned to me was to maintain the relations with retailer network and creating value for the company as well as retailers.  My key responsibility areas were:

1.      To Supervise, co-ordinate and monitor the operations at the retail outlets.
2.      To engage with the retailers and ensure that the standard practices and process are implemented across all units.
3.      To understand and implement the technology for order management and work closely with our partners to ensure optimization of resources and empowerment of the retailers.
4.    To manage the logistics network for the partner outlets and ensuring prompt customer response.
5.    To handle all operational responsibilities including team management, logistics management and financial performance.
6.        Ensuring maximum customer satisfaction.
7.        Analyze and send across all data requirements to HO.

Besides handling the responsibility of managing the retail operations, I got the chance be in the field for marketing the PharmEasy App. I used to make aware people about the PharmEasy App, its usage and benefits. The good marketing experience was in the offices. They patiently listened to me. Some people from the offices also installed Pharmeasy app on their smartphones. Also, I used social networking sites for promoting Pharmeasy app. I sent WhatsApp messages for promoting the Pharmeasy app to around 600 persons. Besides this, at times I delivered medicines to the customers during the unavailability of delivery boy. My interaction with retail store manager, and staff of the company helped me in clearing many basic concepts while applying to the business environment.

It was rigorous but great internship. My efforts created a benchmark not only for interns but for full time workers also. Also, they offered me a Letter of Appreciation instead of just an internship certificate.

I am grateful to Mr. Dhiraj Jain at 91Streets Media Pvt. Ltd., Delhi for helping me in performing my duties and responsibilities efficiently. It has been a great learning experience of being a trainee under him. The company is growing at very fast rate. The company is expanding their operations across the nation. Moreover, I am also thankful to Internshala for giving me guidance and support in improving my resume that attracts the HR of the company.

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