Created podcast for Testbook app

I am associated with Testbook as a Campus Leader. The first task assigned to me was podcast creation for Testbook app. Initially, I was little hesitant how it will be done as I was newbie in the field of podcast creation. I attended ADMAD event held on 5th march, 2015 in IIIT-Allahabad to explore ad creation. In that competition, students were given a product to prepare an ad within the given time frame and execute it.

After attending the event, I got some insights to create an effective podcast. Now I was in need of some volunteers. I contacted my batch mate and two of my juniors who remain enthusiastic about the extracurricular activities. I gave briefing about the Testbook app to them. I also explained about the Testbook’s podcast activity. Since they were also new to this field, they were not much confident of completing the activity effectively. Since creativity was god gifted to me, I created the script and read it before them then all the hesitations got broken. The script for podcast acted as a fuel and catalyst to boost their confidence. Now only the performance was left. Both of them read and practice the script very well before the actual performance. I recorded their 3-4 performances and chosen the best one to send to the Testbook.

It was great experience to create the podcast. We were not only doing the podcast activity rather we were enjoying the podcast creation. I gained confidence from this activity that I can take up further podcast creation without any hesitation.

Future of Social Media

The future of social media marketing is very much bright.  One needs to be connected to the internet to remain updated with the current affairs, news etc. One can’t wait for the next day news paper to get updates. So, there is a need for everyone to remain connected with the internet.  And internet can be accessed through various devices like PCs, Laptops and smart phones.

In today’s world, almost every person has smart phones. These smart phones remain with the person most of the time than anything else. It is more of body part than a possession of an object of convenience or service.  One feels incomplete without the smart phone.  Similarly in education sector, there is trend of studying and reading from Digital media like E-books, newsletters, video tutorials etc.

Now, internet is a service to connect to the world of websites. Among several websites, there are some websites which are meant for social networking.  The social networking sites include Flickr, Facebook, Google+, hi5, YouTube, LinkedIn, Mouthshut.com, Pinterest, Tumblr., Twitter, Instagram, Ibibo, Goodreads,  Quora, Pagalguy etc. There are millions of people are using these social networking sites. The reasons for using these sites are as follows:

1. To connect with their friends and relatives.
2. To post and share ideas, pictures, videos etc.
3. To seek advice or gain knowledge and insight about any topic.

Considering the above scenario, it can be sense that there is a lot of customers can be found through social media for the company’s products or services. Moreover promoting over the social media is cost-effective; there is a huge scope of growth in the field of social media. Growth in two ways: one in terms of usage,  and another in terms of networking with the people.  there is growing use of social media all over the world and thereby increasing the reach of the company to the every nook and cranny of the world.