The future of social media marketing is very much bright. One needs
to be connected to the internet to remain updated with the current
affairs, news etc. One can’t wait for the next day news paper to get
updates. So, there is a need for everyone to remain connected with the
internet. And internet can be accessed through various devices like
PCs, Laptops and smart phones.
In today’s world, almost every
person has smart phones. These smart phones remain with the person most
of the time than anything else. It is more of body part than a
possession of an object of convenience or service. One feels incomplete
without the smart phone. Similarly in education sector, there is trend
of studying and reading from Digital media like E-books, newsletters,
video tutorials etc.
Now, internet is a service to connect to the
world of websites. Among several websites, there are some websites which
are meant for social networking. The social networking sites include
Flickr, Facebook, Google+, hi5, YouTube, LinkedIn, Mouthshut.com,
Pinterest, Tumblr., Twitter, Instagram, Ibibo, Goodreads, Quora,
Pagalguy etc. There are millions of people are using these social
networking sites. The reasons for using these sites are as follows:
- To connect with their friends and relatives.
- To post and share ideas, pictures, videos etc.
- To seek advice or gain knowledge and insight about any topic.
Considering
the above scenario, it can be sense that there is a lot of customers
can be found through social media for the company’s products or
services. Moreover promoting over the social media is cost-effective;
there is a huge scope of growth in the field of social media. Growth in
two ways: one in terms of usage, and another in terms of networking
with the people. there is growing use of social media all over the
world and thereby increasing the reach of the company to the every nook
and cranny of the world.
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